DIGITAL MARKETING
In 2018 there were more than 3 billion people using social media, more than 4 billion internet users in the world, and more than 5 billion people using mobile phones (Hootsuite 2018).
When over 500 million (half a BILLION) people are watching video on Facebook every day, (Forbes), it’s probably not a bad place to be to reach consumers, and when another 65.3 million US homes have an internet enabled device capable of streaming content to the TV, which includes video game consoles, smart TVs or internet devices such as Roku, Apple TV, Google Chromecast or Amazon Fire TV, we know we have to shift our thinking by way of reaching today’s consumer. This applies even more if you are targeting the Hispanic market, which over indexes in digital media consumption, in just about every category (Nielsen Local Watch Report, 2018).
Google Search
Google offers advertisements which appear in search results on google.com with the use of Google
AdWords or advertisements that appear on other websites through the Display Network and Google's AdSense
program.
Digital Advertising
Google Search Ads
Below are some examples of Google Search ads we have created.
Google Display
Google AdWords Display Advertising utilizes the Google Display Network — millions of websites where
advertisers can choose to display their adverts in multiple formats to a range of audiences either
locally or across the globe using a variety of targeting methods.
Digital Advertising
Banner Ads
Below are some examples of banner ads we have created.These ads are placed on platforms like Google Display.
Social Media Advertising
In 2018 there were more than 3 billion people using social media, more than 4 billion internet users in the world, and more than 5 billion people using mobile phones (Hootsuite 2018).
We also know that almost 50% of internet users look for videos related to a product or service before visiting a store. While 79% say they’re more likely to revisit and/or share a mobile site if it is easy to use, and over 60% of people expect brands to “provide consumers with information they need when they need it,” less than half of them feel that brands are actually delivering (ThinkWithGoogle). The average web user will wait only 3 seconds before abandoning a page load attempt, giving brands literally seconds to make those impressions count, making a website’s user experience the most important KPI of all.
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the
most targeted form of advertising.
Digital Advertising
Facebook Ads
Below are some examples of Facebook ads we have created.
Instagram ads are non-intrusive and less likely to annoy your targeted audience. The engagement rate
on Instagram is higher than the engagement rate on any other social media platform.
Digital Advertising
Instagram Ads
Below are some examples of Instagram ads we have created.
Snapchat
Snapchat, by the nature of its disappearing content, creates a sense of urgency that encourages
users to take action quickly.
Digital Advertising
Snapchat Ads
Below are some examples of Snapchat ads we have created.
Linked In
LinkedIn allows advertisers to specify industry, company size, and job title of the individuals they
want to see their display ads. Also, LinkedIn is an ideal way to do account-based marketing, because you
can show your ads to individuals who work at specific companies.
Digital Advertising
LinkedIn Ads
Below are some examples of LinkedIn ads we have created.
Video Advertising
Youtube
More and more people are turning to the Internet for their news and television programming. Running
an ad on YouTube allows you to connect with potential customers through a more targeted approach.
Video Advertising
Youtube Ads
Below are some examples of Youtube Video ads we have created.
Digital Advertising
Digital Radio
Audio Everywhere
Reach highly engaged Spotify users across devices and platforms. Audio ads are served between songs during active sessions, ensuring that your brand achieves 100% SOV. In addition to the audio spot, your brand takes ownership of a clickable companion display unit (placed in the Cover Art area), allowing you to extend your campaign and drive traffic to a URL destination.PLATFORMS:
Mobile, Desktop, Tablet, Gaming Consoles, Smart TVs
THE PANDORA ADVANTAGE
Reach targeted audiences in an easy cost-effective way with :15 or :30 audio spots woven into the listening experience of Pandora’s native environment.- CROSS-PLATFORM PRESENCE: Reach your target audience wherever they are listening
- ENGAGED AUDIENCE: Concurrent display branding on web, mobile, and tablet offers increased engagement far superior to radio
- PREMIUM TARGETING: Leverage Pandora’s registration data to reach your exact audience AUD
PLATFORMS:
Mobile, Desktop, Tablet, Gaming Consoles, Smart TVs
A place to monitor all of your digital marketing?
With Databyrd you can not only see your reach turn into leads, but visualize your results with interactive graphs in our all in one dashboard.
Digital is no longer a place with one-line item on a budget. It’s not a separate piece of the marketing puzzle. It is the piece where the lowest funnel customers are before they decide if you’re the company for them. It’s the place where interest meets sales.
Why Mendez Digital?
Work with a team fully trained and certified on digital search, display, video and social platforms and everything provided digitally is in house with no external vendors. We have placed millions of dollars in the digital space directly across the United States, and have proprietary metrics, results, and data that we are able to apply to our client campaigns that provide results and ROI that unmatchable in the industry.
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