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Who We Are

Mendez Media Marketing Inc

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SARA MENDEZ

MBA, CEO

In Our Own Words…Why us..

Organization, creativity, execution and accountability are just a few of the adjectives I seem to hear a lot about my role in the company. I am a big believer in research and as a result everything we do starts there. It’s about where the market is, where consumers are and how competitive the marketplace is. From there, creating a marketing strategy that not only reaches consumers and effectively moves them to purchase, but also infiltrates them in every aspect- from lifestyle, to digital and social media interactions, to brand influencing and consumer reviews. My role is creating that strategy. Coming up with the differentiation factors, telling the story, and finding the most creative, effective, efficient, and relevant platforms.

Second to research, analytics, accountability, and transparency in all things is imperative to not only successfully partnerships, but to successful campaigns. Accountability in campaigns and people. Our team is available at all times and responds same day at all times. Anyone who has worked with us knows that. And transparency, is found in all things. From proposals, to research, to analytics, to accounting and billing. Seems pretty simple to me. So that’s it. That’s what we do and that’s what we stand for. It’s just the Mendez Way.

Sara started her marketing career after obtaining her Bachelor’s Degree in Marketing and Management while also studying abroad in England. After working for both NBC affiliate as well as Univision Television Group, Mendez Media Marketing, Inc. was born. Sara went on to further her education and received her MBA in Global business, with a thesis on building bi-cultural brands. Sara has both consulted and handled clients in industries ranging from: non-profit, casino, automotive, retail, and service, as well as specialized in creating Hispanic initiatives for many businesses and brands. Sara began specializing in Digital media in 2013, starting with digital conferences in San Francisco and Los Angeles to later becoming a digital media agency. Sara currently teaches and develops courses in marketing, digital communications, entrepreneurship, and business for Fresno Pacific University.

  • Favorite Movies: Pride and Prejudice, Breakfast Club, Devil Wears Prada

  • Favorite TV Shows: Scandal, Shades of Blue, and Blind Spot

  • Favorite Songs: Livin on a Prayer – Bon Jovi, St Elmo’s Fire – John Parr, Unsteady -X Ambassadors, Hello - Adele

  • Favorite Food: Chinese

  • Favorite Candy: Pretzel M&M’s

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MONIQUE SOARES KRAFT

REGIONAL ACCOUNT DIRECTOR

In Our Own Words…Why us..

Monique Soares Kraft has over 18 years leadership experience in brand and marketing strategy, sales management, consumer product licensing, promotions and new business development. She has developed scalable and innovative business solutions for global marketing companies via promotions, licensing and merchandising programs and has facilitated product development in market at mass and specialty retail. A tenured marketing professional, she has worked with mega brands including Kraft Foods, The McDonald’s Corporation, General Motors, Hefty and Sysco, to promote and grow their brands. Soares Kraft has worked on both the client and agency sides of the business for large public, as well as small privately held companies, bringing a unique perspective to the Communications Marketing arena.

Soares Kraft understands what it takes to build marketing campaigns that deliver high impact programming. She looks forward to creating ground breaking and innovative strategy supported by a media-supported, robust platforms in Southern California for Mendez Media Marketing.

  • Favorite Movies: Shawshank Redemption, Cinema Paradiso

  • Favorite TV Shows: Mad Men

  • Favorite Songs: Up - Thomas Rhett, Free Spirit - Khalid and Popular Country

  • Favorite Food: Grilled Fish, Steak, Veggie Enchiladas

  • Favorite Candy: Prefer cookies and other sweets

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AMANDA MALONE

Regional Account Manager

In Our Own Words…Why us..

Mandy grew up in the Bay Area of California and received her Bachelor of Arts in Dance from the University of California, Irvine. She performed both internationally and domestically for Walt Disney Parks and Resorts in Tokyo and California before taking a backstage role as a Casting and Training partner for Tokyo Disney Resort. Her journey took her from traveling the world in search of top talent to eventually relocating back to the United States in Meridian, Mississippi. Her entertainment brand management skills helped her to transition seamlessly to a new path in marketing, advertising sales and broadcast media. While working for an NBC, CBS and FOX affiliate, she excelled in helping her clients find success through broadcast and digital marketing efforts. She also was actively engaged in the community as an advocate for animal rescue and served on the board for a children’s theatre company.

  • Favorite Movies: Once, The Nightmare Before Christmas, Sideways, Shawshank Redemption, Chef (too many to list actually!)

  • Favorite TV Shows: Game of Thrones, Handmaid’s Tale, The West Wing, Medium, The Office

  • Favorite Songs: Sia The Greatest, Third Eye Blind Semi-Charmed Kind of Life, Dean Lewis Waves (acoustic), Active Child Hanging On, James Vincent McMorrow Gold, Boston Amanda, Journey Don’t Stop Believing, Beethoven Moonlight Sonata

  • Favorite Food: Mexican

  • Favorite Candy: Reese’s Peanut Butter Cups

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JASON RAMIREZ

CREATIVE DIRECTOR

In Our Own Words…Why us..

I think what sets me apart from similar creative director/producers is the fact that I think in a very non-linear fashion. I draw ideas and inspiration from a lifetime of creative experience in multiple fields from music and audio to writing, film and video production. I always focus on enhancing client goals by figuring out ways to make them stand apart from the crowd.

At Mendez, it is NOT a one size fits all strategy. Exceeding expectations is always the standard.

Jason’s experience in media ranges from film, television, radio, and graphic design. With over 18 years of experience he has worked with music companies on composition, and done sound design for movie trailers such as Stigmata and Mission Impossible II, as well as developed video games like SWAT II and Babylon 5. Jason was also nominated for an Emmy award in 2005 for video editing and music composition. Jason has worked with many recording artists on unique sound editing and film companies on animation and high end video editing. He has achieved national recognition for print publications, State Fair television ads, Hispanic campaigns, and creativity.

  • Favorite Movies: Elephant Man, Willy Wonka, Escape from New York, Deer Hunter, Fear and Loathing in Las Vegas, The Jerk, Trainspotting, Lost Highway

  • Favorite TV Shows: Silicon Valley, East Bound and Down, Stranger Things

  • Favorite Songs: Team Sleep “Ever (Foreign Flag)”, Depeche Mode “One Caress”, Gary Numan “Are Friends Electric”, Billy Joel “Vienna”, Elton John “Harmony”, Recoil “Drifting”, Portishead “Humming”, Poe “Fingertips”

  • Favorite Food: Skinny Pop

  • Favorite Candy: Whatever Amber brings to the office. Usually M&M’s.

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AMBER BOATWRIGHT

Media Director

In Our Own Words…Why us..

At Mendez, we are passionate about helping clients find new ways to reach consumers with out of box ideas that set them apart from their competitors.

For me personally, my work ethic sets me apart, which was instilled in me by my hard working parents. The basics like never quit and never give up were there of course, but also to always do what you love, stayed with me throughout college and my career. And that’s what I do every day. I love seeing the success stories from our clients and value the relationships we have with clients and media partners alike. We do so many things that have never been done before, and we are known as an agency that is always coming up with something. Sara always pushes us to do more, read more, learn more, and always do the best we can for clients, and truthfully, ourselves.

Amber was raised in Cleveland, OH, where she graduated from Bowling Green State University with a bachelor’s degree in Visual Communications/Technology. Her experience spans from Walt Disney World training in Orlando, radio and TV media and event planning, graphic design and photography, as well as client services and marketing. Amber has worked extensively in broadcast media buying, automotive, casinos, and digital video media platforms. Amber oversees all aspects of the marketing and communications process and has played a large role in clients’ overall media success.

  • Favorite Movies: Anything Disney or Pixar

  • Favorite TV Shows: Full House, Scandal, Grey’s Anatomy

  • Favorite Songs: Momma’s Song- Carrie Underwood, Human- Christina Perry

  • Favorite Food: Chicken, pizza and my dad’s homemade spaghetti

  • Favorite Candy: Skittles, Snickers and Twix

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MATTHEW PREWITT

DIGITAL MEDIA AND DESIGN DIRECTOR

In Our Own Words…Why us..

The Mendez Difference is the assurance we provide that even if a task is new or seems like a long shot, we are capable of tackling it effectively and efficiently.

For me, I am never afraid to leave my comfort zone. My work cannot simply make clients satisfied; it has to make them proud. Throughout the process of any project, I want clients and colleagues to not only enjoy the products I create, but also the experience of working with me.

At Mendez, we work as a team. We quickly learned that this isn’t just because we want ourselves to succeed – we want each other to succeed as well. I can’t be proud of my place in this industry if I’m not confident and proud of each of my colleagues’ abilities and work ethic as well. That’s What Mendez is all about.

Matthew has worked in audiovisual production, with a focus on digital media, since he graduated from Yale University. His work has ranged from local campaigns in the healthcare and technology sectors, to educational and entertainment content for clients in the US and UK. He has worked in tandem with software development teams and engineering groups to integrate creative features or solutions in traditionally rigid fields. Matthew’s passion for music contributes to the sense of play, innovation, and accessibility that he strives to incorporate into his design work.

  • Favorite Movies: Wall-E, Arrival, District 9

  • Favorite TV Shows: Veep & Bob’s Burgers

  • Favorite Songs: “Trapeze Swinger” -Iron & Wine, “Adrift” -Tycho, “Levitation” -Beach House

  • Favorite Food: Thai

  • Favorite Candy: Dots & Gummy Bears

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STACIE MOORE

Strategic Planning Specialist

In Our Own Words…Why us..

What is the Mendez difference? For me? That’s simple. The difference is being loyal, personable, hardworking, and responsive. I’ve been here more than 7 years and I’ve learned from working here, that it’s not just a job, it’s a career; and one that I enjoy. It’s a family. We work hard, we know the meaning of teamwork, and we figure it out. But most importantly. We get it done. And through my career in media buying, digital media, and research, I always put my best foot forward. That’s the Mendez expectation. Its why our results are anything buy ordinary.

Stacie graduated with a Bachelor of Arts from California State University Chico and has been working in customer development, research, and organizational partnerships ever since. Today she works as client lead, overseeing project management, creative solutions, and digital media analytics. Her experience in customer development and research serves as a foundation for understanding economic, social and political impacts. Stacie has worked in event and led national nonprofits in fundraising efforts, and co-branding partnerships while managing PR efforts for both non-and for profit corporations. Most recently she has joined our digital management team, overseeing all digital advertising and is Google Certified. She has also completed a seminar put on by world-renowned entrepreneur, best-selling author and speaker, Seth Godin, and continues to work towards maintaining digital certification status, while applying new marketing trends to client marketing strategies.

  • Favorite Movies: American Sniper, Forgetting Sarah Marshall

  • Favorite TV Shows: Million Dollar Listing, Dateline (or any show on Investigation Discovery)

  • Favorite Songs: Warning Sign- Coldplay, Ophelia- Lumineers

  • Favorite Food: Mexican

  • Favorite Candy: Reese’s peanut butter cups

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AIMEE JACKSON

DIGITAL MEDIA SPECIALIST

In Our Own Words…Why us..

While viewed as a negative personality trait, I tend to self-identify as obsessive, but I find that it works perfectly in the grander scheme of my work here at Mendez. Every little detail when buying, placing, optimizing, and analyzing data for digital media needs to be meticulous and thought through to be sure that every penny spent is in accordance with the larger strategy for each and every campaign. Every singular ad is tested and optimized, is never good enough for the next campaign. The Mendez expectation is that we need to do it better the next go around. Every time. There is no “setting it, and forgetting it” at this agency. The best campaigns are yet to come. It can always be better.

Aimee is currently a senior at California State University Fresno, and joined the Mendez Media Marketing team after more than five years of business and management experience. Her previous work in team management, accounting, event coordination, and social media, play a great role in the day-to-day operations at the agency. Aimee manages Digital and Social Media campaigns, after receiving her digital certifications for Google, and manages more than $890k annually for the agency in digital media alone. The results she has been able to deliver clients are often 30-70% higher than competitive company results, and her delivered ROI continues to drive significant traffic to company websites, social media pages, and in store purchases.

  • Favorite Movies: Donnie Darko, Little Mermaid

  • Favorite TV Shows: Downton Abbey, Mad Men, The Office

  • Favorite Songs: Change The World- Eric Clapton, Miss Jackson- Panic! At The Disco, It’s All Coming Back To Me Now- Celine Dion

  • Favorite Food: The Trifecta- pizza🍕 | tacos | sushi 🍣

  • Favorite Candy: Anything chocolate

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GUILLERMO PASCUAl

Hispanic Creative Manager

In Our Own Words…Why us..

Guillermo Pascual has been in the Latin Music business for more than 30 years. Born in Madrid, Spain, he moved to the US in 1998, where he graduated from UCLA with a degree in Sound Engineering and Production, and shortly after pursued his successful career as an artist, composer, and producer.

Some of the bands he has worked with include: Angeles del inferno, Vilma Palma e Vampiros, Mike Tramp, Ziroq “Flamenco world Music” with well known musicians including: David Bowie, Rod Stewart, Randy Castillo, Ozzy, Osbourne, Motley Crue, Tal Bergman, Billy Idol, Chaka Khan, B.B. King, Sammy Hagar, Simple Minds, and more.

Guillermo is currently working with multiple companies on television productions including: APM on an album for a NETFLIX series, Universal Music, BMG, HULU, and Audio Network.

With Universal Music he has produced nearly 200 songs used in Video Games like “League of Legends”, and ad campaigns for national brands like AT&T and Proactive. He produced music for TV networks including: NBA, NFL, Fox, NBC, ESPN, Univision (Sábado Gigante, Despierta America, El Gordo y la Flaca…), Telemundo, DVD Disney Resort, among others. He received an award from the Syncsummit for this works as (Best Sports Music and Branding).

Guillermo is a Dual voting member for the Recording Academy (Laras and Naras), a Member of the Production Music Association (PMA), Member of Guild of Music Supervisors (GMS) and a Member with ASCAP and SESAC.

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ERIK SOTO

Software Developer

Growing up in Los Angeles, I was always interested in the field of computer science, given the inescapable responsibility of creativity that came with it. My various life experiences in and out of the software development sphere have helped me grow and find my journey to success. In my free time I participate in local and international hackathons, which is where I was first introduced to API’s that would initiate my career in software development.

In Our Own Words…Why us..

My natural drive for success allows me to ascend even the tallest of obstacles. I will build the best products, break boundaries, and use programming to inspire and implement solutions to further automate industries where time or error are everyday occurrences.

Los Angeles native, with background in education and work in software design, development and engineering fields. Won multiple competitions in development, and enjoys working with teams to create highly innovative and functional platforms for companies.

  • Favorite Movies: Don't Be A Menace To South Central While Drinking Your Juice In The Hood

  • Favorite TV Shows: South Park

  • Favorite Songs: “Nights” -Frank Ocean, “LSD” -Jhene Aiko, “Ayala” -XXXTentacion, "DontWantToBeYouAnymore" - Billie Eilish

  • Favorite Food: Mexican

  • Favorite Candy: Starbursts

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MIREYA SOLIS - MARTIN

ACCOUNTING MANAGER

In Our Own Words…Why us..

Mendez believes that creativity, dedication and hard work don’t come from a person. It’s a team. A collaborative effort. That’s what we do.

In my role, it is my combination of work experience, adapting to change in different roles, and having a strong work ethic, that makes a difference for our clients. Remaining intellectually curious and staying proactive in learning, is a Mendez standard.

Mireya has an extensive background in human resource and business administration from the Financial Telecommunications and Non-Profit sectors. She graduated from California State University Fresno in 1996 with a B.S. in Business Administration, and has achieved certifications from Harvard University and George Washington University. With 10 years in broadcasting behind her, from Univision Communications, Mireya now applies her knowledge, experience and unique skill set to the many diverse clients of the agency, providing media accounting and billing management, as she reconciles invoices, confirms added value media, and keeps agency billing current and in good standing.

  • Favorite Movies: Instructions Not Included, Love & Basketball, Conjuring, Serendipity, The Departed, Lord of the Rings, Gone Girl, Pulp Fiction

  • Favorite TV Shows: GOT (Game of Thrones), Homeland, House of Cards, Law & Order SVU

  • Favorite Songs: Tu Recuerdo, Ricky Martin y Chambao / Leave Out All The Rest, Linkin Park / Malo, Bebe / Love My Way, The Psychedelic Furs

  • Favorite Food: Spaghetti, Old Fashion or Homemade Hamburgers, Chicken Piccata

  • Favorite Candy: Kit Kat, Twix

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