In Our Own Words…Why us..
Organization, creativity, execution and accountability are just a few of the adjectives I seem to hear
a lot about my role in the company. I am a big believer in research and as a result everything we do
starts there. It’s about where the market is, where consumers are and how competitive the marketplace
is. From there, creating a marketing strategy that not only reaches consumers and effectively moves them
to purchase, but also infiltrates them in every aspect- from lifestyle, to digital and social media
interactions, to brand influencing and consumer reviews. My role is creating that strategy. Coming up
with the differentiation factors, telling the story, and finding the most creative, effective,
efficient, and relevant platforms.
Second to research, analytics, accountability, and
transparency in all things is imperative to not only successfully partnerships, but to successful
campaigns. Accountability in campaigns and people. Our team is available at all times and responds same
day at all times. Anyone who has worked with us knows that. And transparency, is found in all things.
From proposals, to research, to analytics, to accounting and billing. Seems pretty simple to me. So
that’s it. That’s what we do and that’s what we stand for. It’s just the Mendez Way.
her marketing career after obtaining her Bachelor’s Degree in Marketing and Management while also
studying abroad in England. After working for both NBC affiliate as well as Univision Television Group,
Mendez Media Marketing, Inc. was born. Sara went on to further her education and received her MBA in
Global business, with a thesis on building bi-cultural brands. Sara has both consulted and handled
clients in industries ranging from: non-profit, casino, automotive, retail, and service, as well as
specialized in creating Hispanic initiatives for many businesses and brands. Sara began specializing in
Digital media in 2013, starting with digital conferences in San Francisco and Los Angeles to later
becoming a digital media agency. Sara currently teaches and develops courses in marketing, digital
communications, entrepreneurship, and business for Fresno Pacific University.
Favorite Movies: Pride and Prejudice, Breakfast Club, Devil Wears Prada
Favorite TV Shows: Scandal, Shades of Blue, and Blind Spot
Favorite Songs: Livin on a Prayer – Bon Jovi, St Elmo’s Fire – John Parr, Unsteady -X
Ambassadors, Hello - Adele
Favorite Food: Chinese
Favorite Candy: Pretzel M&M’s